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Category Archives: Online Marketing

Responsive Website Launched: Triton Background Checks

Triton Background Checks

We are pleased to announce the launch of a new website, Triton Background Checks. This is a fully responsive hand coded website which has web form integration and clear “calls to action” which  lead users towards filling the forms. It works seamlessly with a WordPress blog which is used to handle all the latest news articles and company announcements.

Special attention was paid to SEO (Search Engine Optimization). They are currently on page one of Google and we plan to keep them there.

 



Online Marekting Software … The Low Down

This week I’d like to talk a little about online marketing software specifically, what it is, what it does and do you need it

What is Internet Marketing Software?

internet marketing - mouse clickOnline or internet marketing software is a great option for boosting your business and its internet presence by helping you direct more business to your website; providing you with more leads which you can concentrate on turning into revenue.

This type of software helps to automate all of the components of internet marketing and provide reports, statistics, and predictions for future growth all in one place. Doing business over the internet has come to such a head that this type of software has now become a necessity where once, it was a convenience.

Good online marketing software will communicate the value of your brand using the internet to send promotional marketing messages as well as include options such as, inbound marketing, email marketing, social media, CRM, and lead scoring, to name a few.

Inbound Marketing

Inbound marketing includes promoting your brand through blogging, vlogging (video blogging), e-newsletters, podcasts, and other forms of content marketing (Again with the content! Hopefully you’re seeing a trend here!). It is all aimed at engaging your customer, drawing them in, and building a perceived relationship.

Inbound marketing done right should be earning your customer’s attention whereas, conversely, things like mailers, TV and radio ads, flyers, and spam do not do anything to build a relationship with your target consumers and are passive.

The key to long lasting business relationships on the internet is all about producing interest, creating a relationship, and building on that relationship to maintain great customer loyalty.

Email Marketing

Email marketing is an efficient way to send a commercial message to a large group of people using email. It can be very effective if done correctly and online marketing software can help your business coordinate and send mailings. By storing customer contact information as well as allowing you to send one message to everyone on your list at a keystroke, email marketing software is a one stop service for all of your email needs.

This type of marketing allows your customer base to keep up to date with events or new content going on in your business or with your blog. It also allows your followers the opportunity to directly click to your blog or web page if you have provided pertinent links in the mailings.

Unfortunately, if it is done incorrectly, it can lead to followers terminating your relationship because you’ve flooded their inbox with spam or too many updates. Email marketing walks a fine line between being informative or intrusive; something to remember if you decide to mount an email marketing campaign.

Social Media

Have we exhausted the social media angle yet? It really can’t be stressed enough how important social media is in this day and age to the growth and success of your brand.

Internet marketing software can help with social media branding by suggesting relevant content based on statistics, give reports on how your own content is doing on your social media outlets, what’s trending, and help to bring all of your various social media outlets into one central place.

Social media has really become a way for your brand to reach massive amounts of people in one go and all for little to no cost, so it should never be over looked when choosing internet marketing software or drawing up a marketing plan.

CRM or Customer Relation Management

Customer relation management or CRM is defined as a system for managing a company’s interactions with current and future customers but, what does that mean?

CRM software is an extremely useful tool for online businesses. It maintains your customer database by storing information such as, customer contact information, products which the customer has purchased in the past, ones they currently own and even products they’ve expressed interest in via shopping carts, wish lists or shopping habits.

All of this information can be used by a business to follow up on prospective sales and maintain customer service if a customer should call with a complaint. The stored information can also be shared across other departments to influence product development and marketing strategies.

Lead Scoring

Lead scoring works on a point system where each point is assigned a predetermined value. The values are based on certain criteria which the business is looking for their prospective customers to meet. Criteria such as their website visits, customer contact information through form completions, job title, content downloads etc.

Lead scoring software tracks these criteria and assigns a point for each marker hit. The points add up over time and the sum total of the values make up the lead score.

Lead scores can help a business decide which customer leads to actively pursue and which to discard. This allows for shortened conversion times and helps to narrow down which customer relationships to nurture to effectively increase sales.

A Word about Scams

Now that we’ve delved a bit into how online marketing software works to help grow your business, I’d like to quickly mention that there are a lot of opportunities for scam artists in this market.

Google, in particular, has zero tolerance for content mills, spamming, and other means of generating page clicks and the like. Falling victim to one of these scam software companies could likely land your business on the wrong side of a search engine so vital to the success of your business.

Be sure to do through research on any companies or software you are considering using and keep in mind that marketing takes work and human involvement.

Please remember, online marketing software is a tool to help YOU grow your business, it does not build it for you.

 



6 Trends in Web Design to Look Forward to in 2015

Hard to believe we are in the last few months of 2014 already!

As this year draws to a close, it’s only logical that as we look toward 2015, we begin to investigate the new trends in web design we may expect to see in the coming year.

We have already seen the demand for responsive mobile device sites evolve and it looks like that trend will only continue into 2015. In today’s post, we will examine responsive design and a few more trends expected to dominate web design in the New Year.

Responsive Design

One of the more dramatic changes in the coming year will be the web browsing shift from PC to hand held, mobile devices.

Responsive design refers to your web sites ability to switch views and ease of use from PC to mobile device. Our society has become so mobile and with the thirst for information while people are out and about, having your website formatted to switch effortlessly from PC to mobile viewing is no longer a just a bonus but quickly becoming a downright necessity.

If a user can’t easily navigate your website on the go from their mobile device, chances are pretty good they will not be back.

Flat Design

Flat design deals with what we see when we view a website.

Web designers are staging a revolution of sorts by throwing out the patterns, bevels, shadows, and textures of traditional sites and replacing them with flat, smooth, clean lines of flat design. Some pros and cons of flat design are as follows:

Pros

  • Elegant, clean lines
  • Bold, vibrant colors
  • Smooth, minimalistic look
  • Faster page load times

Cons

  • Flat design is pretty trendy right now
  • It runs the risk of being too simplistic
  • Color schemes can be hard to match
  • Ease of use is sometimes compromised

More Scrolling

Again, the steady switch to mobile device is affecting web design and designers are meeting the challenge by designing sites with more scrolling opportunities.

Mobile sites can be difficult to use even when they utilize responsive design simply because of the size of most mobile device screens. Click on images or tabs on the site can be difficult for even the most petite hands so, in an effort to promote ease of use, many designers are reworking sites to include more scrolling and less clicking.
This is particularly helpful in sites that have multiple pages. Making the site more user friendly should always be first and foremost in a designers mind. If the site is not user friendly, visitors will not return.

Larger Images

As the internet replaces other media, it has changed the way we like to receive information

We have largely become a very visual society. Using larger images with text overlay is a great way to capture your visitors’ attention and get them to stick around to read your text.

Images should be engaging but not dominate the entire page, nor should the page be cluttered with several small images. Finding the right larger image to pull in the reader but not overwhelm them is the key to making visitors to your site come back for more.

Background Videos

2015 will see a rise in the use of background video embedded into pages. Having too much information on a web site is a huge turnoff for browsers.

Not only does it clutter the page and make visitors to your site uncomfortable but it can also affect page load time.

Designers are getting around that now by embedding informative video into the site pages. Now, when you click on a site, you’re treated to beautiful imagery that tells a story about the site instead of having to read everything on the page. What did I say about the internet turning us into a more visual society?

Typography

In the past, type face and font packages have not been very cost effective for most consumers hiring a web designer.

Now with the advent and acceptance of open source formatting, such as Google fonts, who offers them for free, that is quickly changing. Open source formatting has also brought down the prices of commercial type face and font packages. Designers can now pass on their savings to the consumer.

Designers can really express their creativity with type face and fonts through these open source formatting opportunities. Being able to vary the type face on a new site makes it stand out from others in a way that would invite users back to the site over and over again.

So there you have it, a few things 2015 has in store for us. With all these new designs and features the future sure is looking bright for web design.

 

 



10 Social Media Networks to help Drive Traffic to your Website

By now you’ve probably realized how important social media can be to your internet marketing campaign but may have some questions as to which are the best sites to use and just how to utilize which site to its fullest potential.

Back in June, I wrote a blog post on why social media was so important to internet marketing however, I did not really get too much into which sites were the best or most frequented or the ways you could use each individual site to drive traffic to your website or blog. Today I’ll discuss the top ten social media sites and some interesting ways to use them to your benefit.

#10. Flickr

socia media Flickr
Flicker is an image hosting site created in 2004 and now run by Yahoo. Though it isn’t as widely utilized and some other image hosting sites, with a reported 87 million users and 3.5 million images uploaded daily, Flickr has a lot of potential for growth.

Though you don’t need an account to browse images, you will need one to upload them and this is where Flickr can really help you out. As mentioned earlier, Flickr boasts an online community of 87 million members, the majority of them researchers and bloggers. Once you’ve uploaded your images, you can then tag and imbed the images with your web site address thus creating valuable link backs. If people choose to use your images in their blog posts (with permission and credit), visitors to their site can click the image and be directed to yours.

To give permission to use your images and give credit back to your site, you would add a description to the image which gives the blogger the right to use the image in exchange for a photo credit back to yourself or your site.

#9. StumbleUpon

social media StumbleUpon
Founded in 2002, StumbleUpon is still relatively new to a lot of users and although it’s more of a discovery engine (search engine), it finds and recommends web pages, images, blogs, tailored to the users’ interests based on peer-sourcing and social-networking ideals. It creates a virtual network of like-minded visitors that are linked by common interests.

StumbleUpon boasts more than a million and a half users creating a significant community and valuable resource for driving traffic to your blog or website. The very nature of Stumble Upon allows for content to spread very quickly.

The key to using StumbleUpon is creating great content that can be shared by users. The more it is shared, the more your brand gets out there and gets noticed.

#8. LinkedIn

social media LinkedIn
LinkedIn is a business oriented social media platform launched in 2003 and claims 259 million users in more than 200 countries. LinkedIn basically allows its users to create a profile and network with other users creating real world professional contacts.

LinkedIn also allows users to invite other potential users via email as well as provide status updates much like Facebook or Twitter.

They key to using LinkedIn to promote your brand and drive traffic to your site is to create a profile that is inviting and post your blog articles or relevant links to your site as status updates. Posting during high traffic times such as lunch time or early afternoon aids in your effort as does engaging with comments left on your status updates.

#7. YouTube

social media YouTube
YouTube is a very popular video sharing website that allows users and corporations to upload video content, post comments, “like”, and share appealing content.
As with most social media sites, YouTube allows unregistered users to browse and watch video, as well as share content but you will need an account to upload media, comment or “like” videos. It’s free and takes only a few minutes.

One great thing about using YouTube to promote your brand is that Google likes to list YouTube results among its normal search results. If your blog is about home maintenance and you do a video series and tag the content correctly, it will typically be among the first few hits on a Google search. Also, there are millions of bloggers out there but not quite as many video bloggers or “vloggers”. Something to keep in mind if you’re good at producing great videos

#6. Instagram

social media instagram
Instagram is an image hosting site similar to Flickr but is by far more popular.
Instagram allows users to take images, upload them to the site, add filters, hash tags and has recently added video. The site also allows you to share your images or video across many social media outlets, increasing the saturation of your material onto the web.

Properly tagged and shared, images on Instagram can be a leading source of traffic to your blog or website. You can even add your web or blog address to the description in your profile. You can interact with other users via comments and tag individual users when you upload images.

#5 Tumblr

socia media Tumblr
Tumblr uses a microblogging platform and social networking to up its social media power. Users can post multimedia and other content to a short form blog of sorts.

Tumblr users can follow each other via a news feed similar to that of Facebook. They can “like”, reblog, and comment on content which is a great way to interact with your (hopefully) consumers and get your brand noticed.

Using Tumblr to drive traffic to your site is pretty easy. After making an account (it’s free), select a theme for your Tumblr blog. After that, you simply start creating content and tagging posts. Tagging is key, Tumblr has an inbuilt feature that allows you to add your blog or site address to your tags thus getting your brand out there and pushing traffic to your site.

#4. Pinterest

social media Pinterest
Pinterest is a virtual discovery tool that is used to save ideas, pictures, DIY lessons, virtually anything, to a virtual bulletin board. Users can follow particular boards or “pinners” (members) and receive all the followed material in a home feed. There is also a search and messaging option available now. A visual image is “pinned” from the web as a visual bookmark, with a link back to the original source.

Many business owners are just now starting to see the value of Pinterest in driving traffic to their website or blog. With millions of users and the capability of linking your account to Facebook; it’s a social networking resource not to be taken lightly.

Using the site is simple. You simply make a free account, create some virtual boards and begin pinning. You can pin links to your blogs, items of interest to your target audience, and even humorous images or quotes to draw users in. The more your pins are pinned, the more they are shared, the more they are shared, the more your brand is put into the spotlight.

#3. Twitter

social media Twitter
Twitter is an online social networking service that uses short, 140 character messages, which users can post or read. When you make a free account you can post, follow, and “re-tweet” messages from other users.

Twitter utilizes hashtags as its tagging service. With 100 million users posting an average of 340 million tweets a day, it is an advertising powerhouse. Most major corporations are using Twitter from everything to announcing sales, product launches, and blog posts.

After making a free Twitter account, you should begin by browsing Twitter and finding posters similar to your target audience and following them. Twitter is all about gaining followers so many users will do what’s called a “follow for a follow” which means they will follow you in return for you following them. Once you start tweeting your content, your followers will pick them up and retweet giving your brand a spotlight but remember, good content is still key.

#2. Google +

social media google+
Google + is the second largest social media site behind Facebook and as such, is a powerful tool for getting your brand out there and recognized.

Described as a social layer, it is not simply a social networking site but holds the ability to credit authorship to multimedia directly to its author. It can be connected with all things Google and most social media, particularly YouTube.

Chances are if you’re an android user, you already have a Google+ account just waiting to be utilized. Google+ allows you to share content, follow other users and in turn be followed via social groups so not only are you spotlighting your content but you’re targeting your specific audience.

#1. Facebook

social media Facebook
Now we come to the mother of all social media sites … Facebook. With an estimated 500 million users globally, Facebook has some serious reach when it comes to social media networking.

Founded in 2004, Facebook allows you to create a profile, add and categorize friends, private message, upload multi-media, create business pages and groups, as well as advertise for a fee. Setting up your profile and using Facebook is free.

By creating a business page for your site or blog and posting links to content on the page, you can drive an amazing amount of traffic to your site but only if your content is fresh and current. Creating a group around your brand is a great way to encourage sharing of your content as well as knowing what your specific target audience is. Advertising on Facebook is typically cost effective and place ads on the news feeds of those who have performed web searches of either your brand or anything close to it. You can also pay a small fee to be sure that followers of your business pages see all of the content you post. Facebook has changed their algorithm a bit to encourage this.

 

As you can see, using social media to drive traffic to your website or blog is not only a great idea but also relatively easy. All of these sites now have mobile apps so you could conceivably work on your various social media site right from your phone. As great as all of these sites are though, keep in mind that content still and always will be key!

 



What your website can do for your business

More and more people are turning to the internet to search for goods and services for obvious reasons; the internet is fast, convenient, and always “open”. Consumers no longer have to wait for regular business hours to find the answers they need, or to buy the products they want.

It’s pretty safe to say that if you want to compete in today’s business world, you’re going to need strong internet presence and for that, you’ll need a website.

By not having a website, you miss out on countless marketing and business opportunities as well. Your business simply isn’t seen and you end up losing a multitude of potential clients. In today’s post, I’ve compiled a small list of opportunities you could miss out on by not building a website for your business.

Credibility

Having a functional, responsive, professional looking website, lends credibility to your small business, particularly if you happen to run a home based business and lack a storefront.

It can be difficult to have clients or customers take you seriously when you’re running your business from home. A professional looking website instills a greater level of confidence in your abilities on the part of the consumer. It also shows potential customers you aren’t stuck in the past, and are able to change with changing times.

Marketing Opportunities

The internet offers a massive platform for marketing. A lot of these opportunities are often low cost to free. Obviously, as with anything else, you’ll only get out of it what you put into it but the web offers so much more output for your input. Some examples include:

  • 24/7 Advertising – your website is available for viewing twenty four hours a day, seven days a week. By adding an image gallery and/or portfolio, your site becomes an online “brochure” of sorts, where your work is displayed at all times and offers convenient, any time access for your customers to gain information regarding your business.
  • Blogging – by creating and posting engaging content frequently, your site will rise in the search engine rankings. This allows your business to be located more effectively when consumers use keywords to search for goods or services they may need.
  • Social Media – social media sites such as Facebook, Twitter, etc., provide a low to no cost platform for posting and sharing content. By writing engaging content on your blog then sharing it to social media sites, you allow other users to read your content and share on their own pages … reaching thousands of potential consumers at practically no cost to you.

Ecommerce

If you’re selling actual products, your website can become your storefront. A virtual store where your customers can shop your merchandise, order, pay, and have their items shipped to them, all from the comfort of their homes.

With the help of easy to install plug-ins, you can place PayPal buttons for payment, information forms to get to know your customers better, and there are even plug-ins that allow your visitors to sign up for email newsletters; keeping them informed of new products, special deals, and sales.

Customer Service

Providing great customer service is the cornerstone of any successful business. Being able to engage with customers and provide a level of warmth to that communication via keyboard and screen, can be difficult but it doesn’t have to be.

Writing a FAQ’s page, adding a comments section to a blog, and providing simple email forms are a great way to start a dialogue and furnish information to your customers both current and potential.

A FAQ’s page allows consumers to access information they need quickly and in an organized manner, while a comments section on say your blog, allows visitors to your site to post questions or comments and provides an easy format for you to reply. It’s a bit warmer than email and your responses are on display for other users to read and judge how you interact with clients. Email forms on certain pages provide a convenient way for consumers to get in touch with you without having to search for an email address.

Expanding Your Market

The internet allows you to expand your market in a way that wasn’t possible before, without setting up an actual brick and mortar store front in various locations.

By creating a website for your business, you can harness that power and expand your customer base miles and miles from your current location; opening up unlimited opportunities to sell goods and services that may not be desirable in the area you live, but highly desirable in another. Your website is the store front you may not be able to provide in that desirable location.

Now that I’ve given you a taste of what you could be missing out on by not having a website for your business, I hope you’ll see the value and power of the internet. By simply setting up a website, you could open up a whole new market, spend less on marketing, and get to know your clients on a level you would not be able to unless you had an actual store front.

Setting up your own site is easy and cost effective. You can do it yourself or hire a professional web designer to handle it for you. It really is that easy!

 



The Benefits of Adding a WordPress Blog to your Website

WordpressBlogging; it seems everyone is doing it today and for good reason. Adding a well written, engaging blog to your business website can improve your visitor’s experience and help your business grow. It aids in everything from increasing consumer traffic, to making you look more knowledgeable about your niche market than your competitors.

The importance of adding a blog to your website is often overlooked or even avoided as many business owners don’t feel comfortable enough with their writing skills or simply don’t have the time, but these are precisely the reasons you should add a blog. Regular blogging helps you improve your writing skills and forces you to focus on the trends concerning your niche; research you may not otherwise get to in the day to day motions of running your business.

There are several other reasons to add a blog to your website and I’d like to highlight a few, sit back and get comfy. Let’s get started shall we?

SEO Rankings

By now, we all should know how crucial SEO rankings are to the success of an online or brick and mortar business; but how does blogging help raise your ranking?

By providing consistent, engaging content, updated with new keywords via blogging; you can raise your search engine rankings and visibility considerably.

The higher you’re ranking, and the more keywords relevant to your niche that appear on your site; the easier it is for potential customers to find you when performing a search engine query. Let’s face it. There are a lot of businesses online, and the more visible you are, the better.

Increased Web Traffic

Again, this comes down to visibility. Raising your search engine rankings is one way to get traffic to your site but it isn’t the only way.

Blogging about your business niche or even helpful tips on things pertaining to your area of expertise then sharing the content with your readers encourages them to share it on their own social media pages.

Every time someone shares your content, you’re reaching hundreds of potential customers you may never have had the opportunity to reach otherwise. You’ve given many potential customers a reason to click over to your site and read your content, increasing your web traffic. If they’re there already, they may stay or return later to make a purchase. You’ve created an opening for potentially hundreds of new customers simply by writing a blog post.

Creates a Sense of Community

It’s very hard to connect with your customers on a personal level via keyboard. Customers who feel wanted and connected with on a personal level, become repeat customers. Write engaging content and set up a comments area on your posts then … ENGAGE with them!

By creating a blog with a comments section or sharing your posts to your business related social media sites, you open up dialog between yourself and your customers. You’re adding a sense of value to your relationship with them and letting them know that not just their business matters to you but their thoughts, opinions, and feelings as well.

Engaging with your customers also brings a sense of community to your site and your content. This is so important in running an online business where you can’t shake your customer’s hand or greet them when they walk into your door. These customers don’t meet coming in and out of a virtual store so they can never just stop and speak with each other. By creating content they can comment on or interact with each other, and you, you’re providing them with that sense of community that is so lacking in virtual business, and they will remember your efforts.

Informing Your Readers

As much as things like raising your search engine rankings and grabbing site traffic through blogging are great, you need to make it your goal to inform your readers.

Blogging about topics focused on your business niche, writing “How To’s”, sharing trending topics, or just your views on a particular issue that affects your market are all great ways to inform your customers and improve your own knowledge in the process.

A few things to keep in mind when you’re writing to inform; make sure the information you’re sharing is truthful and helpful. Check your sources and do your research. You’ll save yourself a lot of time writing retractions by simply investigating your topics thoroughly the first time.

Being Viewed as an Expert

Blogging relevant and correct information for your readers is a great way to become “known” in your niche. The more you write on a subject, the more you will learn which makes you appear to be an expert on the subject and, in fact, you will be.

Consumers are more likely to purchase goods and services from business owners who know what they’re talking about. They feel more comfortable doing business with people who are knowledgeable and can answer their questions quickly and truthfully.

Lastly, why would you not take the opportunity to learn more about your business? It benefits both you and your customers and you’re more likely to get repeat business when customers see what you were telling them was true.

Bottom line, producing constant, well written, engaging content via a blog creates ways for people to find you on the web, helps you engage with your customer base, allows you to reach people you would normally not be able to through social sharing, and it lets people know that you know what you’re talking about. Taking the time to add a blog to your site just makes good business sense.

Be sure to catch next week’s post where I will cover the elements of successful blog as well as tips on writing one. See you next week!



Champion Iron Responsive WordPress website launched!

We are pleased to announce the launch of the Champion Iron website (www.championiron.com). This was a large project and Darkstar Media worked with OMG (Onside Marketing Group). Darkstar Media handled the graphic design, website development, and data entry and OMG handled the project management.

Some of the features of this website include:

  • Four Languages (English, French, German, Chinese)
  • Fully Responsive
  • Dynamic Sidebars
  • Stock price and graph integration
  • CRM integration
  • SEO (Search Engine Optimization)

champion iron logo



MailChimp Doesn’t Monkey Around

Creating an effective email marketing campaign can be time consuming and takes a bit of skill on the part of the business owner or marketing professional but it’s essential to any successful online business. Keeping track of all the different components of your marketing efforts is a job in and of itself but utilizing an email marketing service such as MailChimp can take some of the burden off you.

I use MailChimp myself and so far I’ve had a pretty positive experience. So today I thought I’d share some of the features as well as some of the pros and cons I’ve come up against.

MailChimp is an email marketing service which was founded in 2001 and now has just over five million users. With MailChimp you can create, track and send email as well as analyze statistics of your email marketing campaign all in one place and for accounts with a 500 subscriber limit (your email recipients) and a limit of 3000 sends … it’s completely free. This is perfect for a small business; anyway … let’s start with some features.


Features I Like

  • Advanced Reporting – MailChimp uses interactive graphs and charts to track your opens, click rates, bounces, unsubscribes … all activity associated with your emails. They also integrate Google Analytics providing you additional insight, further influencing your ability to create an effective marketing campaign.
  • Mobile App – MailChimp has a mobile app that is easy to use. It’s optimized for both iPhone and Android use. Great for those who are constantly on the go, a must for online marketing.
  • UI –The user interface is quite simplistic making it easy for even a novice user to get started. MailChimp makes it easy to add your own custom designs and test them out.
  • A/B Testing – MailChimp allows you to create A/B versions of your email campaign and test them to see which is more effective.
  • Integration Options – MailChimp has a host of integration options like Google Docs and is a cloud based service.
  • Forever Free Plan – With this plan you are able to send up to 12,000 emails per month if you have fewer than 2,000 subscribers. This plan requires no contract and no credit card. This is wonderful for small business owners and others with a limited marketing budget.

Not too bad for a mostly free service; now for some pros and cons …

Pros

  • The biggest pros are those stated in the features so I won’t go back over them.
  • Learning Resources – MailChimp provides some great resources in the form of helpful videos to aid you in getting started and figuring out how much of the service you need to utilize.
  • Free pricing for small email lists.
  • Ease of use.
  • Convenient and feature packed email marketing system.
  • RSS to Email – Emails are sent automatically to RSS feeds when blogs are updated.

Cons

  • Transition from free to paying account – The Forever Free plan allows you 2,000 subscribers or less for free. Once you exceed that amount you enter into a paying service.
  • Total number of email blasts – send more than 12,000 emails a month and you are automatically moved to the next level which is also a paying service. If you need more email sending capacity and price is an issue for you, MailChimp may not be for you.

Bottom Line

MailChimp is a feature packed email service which can help you take control of your email campaign in a plethora of ways and if you can stick to the send and subscriber limits, it’s economical as well. If you’re worried about costs adding up because you send a lot of material … you may want to shop around for a higher volume email marketing service.


5/5 Stars



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