Suzanna Derewicz

This website was an ideal project because we started with no existing content, allowing us to build an SEO-driven strategy from the ground up. The first step was conducting SEO keyword research using SEMrush. We collaborated closely with the client to understand their services, target audience, and business goals. From there, we performed in-depth keyword analysis to identify the most searched-for terms relevant to their industry. Our approach prioritized “easy wins”—keywords that were both high-value and had lower competition, ensuring faster rankings and organic traffic growth.

By launching the site with an SEO-first approach, we were able to secure rankings from day one for key search terms, setting the foundation for long-term visibility and traffic. This approach also informed the site’s content structure, ensuring that every page was optimized for search engines while maintaining a strong user experience.

The website was built using our Darkstar Media custom WordPress theme, which is designed for flexibility, performance, and SEO. We integrated ACF Flexible Content, allowing for highly customizable page layouts while maintaining ease of use for the client. The theme includes built-in schema markup, breadcrumbs, FAQ sections, tables of contents, and review schema page templates, all of which contribute to improved search visibility and structured data optimization.

Beyond development, we were also responsible for brand identity design, including the creation of the logo wordmark. Our approach ensured that the website was not only optimized for SEO but also visually aligned with the client’s brand.

This project is a great example of how starting with SEO research and strategic content planning can lead to immediate search rankings, sustainable organic growth, and a highly functional website tailored to both user experience and business goals.