Top 10 Reasons to Build a WordPress Website

Choosing the right platform is one of the most critical decisions you will make for your online presence. This analysis explores the top 10 reasons to build a WordPress website, providing a crucial comparison against other platforms like Wix, Shopify, and Squarespace, as well as a fully custom-built site.

A website is a significant business investment, and thorough research is essential. While every platform has its merits, the case for a WordPress website is uniquely compelling for entrepreneurs and businesses that prioritize long-term growth, complete control, and seamless scalability.

Table of Contents

1. Open Source and Immensely Popular
2. Incredibly User-Friendly
3. Extensive Plugin Ecosystem
4. Powerful E-commerce Capabilities
5. Multi-Language Functionality
6. Highly Adaptable and Customizable
7. uperior SEO Foundations
8. Regular Updates and Security
9. Unmatched Blogging Capabilities
10. Cost-Effective to Start
11. Summary and Finding the Right WordPress Website Developer

1. Open Source and Immensely Popular

A primary reason to build a WordPress website is that it is open source and phenomenally popular. A significant percentage of all websites on the internet are built with WordPress, so it is relatively easy to find a developer to help you. It is crucial to be mindful of the difference between a web designer and a web developer.

Many people who build a WordPress website have no coding skills, but are great at using the drag-and-drop WYSIWYG tools; they can make visually appealing websites, but frequently, these sites are slow and laggy. Therefore, you must ensure you get someone who can actually code to build a robust WordPress website.

2. Incredibly User-Friendly

Once your site is built, a key advantage of a WordPress website is how easy it is to add and manage your content. Whether you are using the classic editor, Gutenberg, ACF blocks, or others, you do not need a developer anymore to manage your day-to-day content. This empowers your team to make timely updates without incurring ongoing costs or relying on external help, making the long-term management of your WordPress website a breeze.

3. Extensive Plugin Ecosystem

The plugins available for a WordPress website are a massive draw. There are many great plugins that help you add functionality to your website; some help with security, SEO, contact forms, etc. You must always be careful, though; don’t install too many as that can cause code bloat and slow down your WordPress website.

Again, having a developer who helped you build the site can be a great resource to add custom functionality that can easily replace plugins. This is not to say plugins are bad, but you need to find the right balance for performance and functionality when you build a WordPress website.

4. Powerful E-commerce Capabilities

For selling online, you can install WooCommerce on your WordPress website, which is one of the best and easiest tools to use for managing an e-commerce store. It is very easy to manage your products, taxes, shipping, and inventory. This transforms your standard WordPress website into a fully-featured digital storefront, capable of competing with dedicated e-commerce platforms while retaining all the other benefits of the WordPress environment.

5. Multi-Language Functionality

The built-in capacity for multi-language functionality is a huge asset. I like Polylang myself, and WPML is also great. WordPress has built-in language capabilities, and these plugins help you tap into it so your site can have 1, 2, or 20 or more languages. Just recently we built a WordPress website with 4 languages using Polylang, and it was quite easy, opening your business to a global audience without needing a separate site for each language.

6. Highly Adaptable and Customizable

With a vast library of themes and plugins, WordPress allows for extensive customization to suit various website types and functionalities, from simple blogs to complex e-commerce stores. The code that runs WordPress is generally clean and easy to update if you are a developer.

While plugins can and do help, when doing deep technical SEO work, it is great that you can create a child theme and customize the site to suit when trying to squeeze every pixel and get great metrics. This level of customization is a core strength of any professionally built WordPress website.

7. Superior SEO Foundations

A significant reason to build a WordPress website is its inherent SEO advantage. There are many great SEO plugins that help your site stay on top of the search results; our preference is RankMath, but Yoast is also quite great. They have easy-to-use interfaces that tell you how optimized your pages are.

These tools guide you through the process of optimizing every element of your content, giving your WordPress website a powerful edge in search engine rankings right from the start.

8. Regular Updates and Security

Because it is open source, you have an army of developers constantly working to patch holes and fix security bugs. This communal effort means that the core software of your WordPress website is regularly improved and secured against emerging threats. While you are responsible for applying these updates, the fact that they are so readily available is a massive benefit that proprietary platforms often lack, ensuring the long-term health and security of your digital presence.

9. Unmatched Blogging Capabilities

WordPress started as a blogging tool, so it has great functionality for categories, tags, pagination (multi-pages), and searching. Of course, it also has unlimited plugins to help you customize your blog even further. This makes a WordPress website the perfect choice for any business that relies on content marketing.

The native tools are robust enough for most needs, and the extensibility means your blog can grow and evolve as your content strategy becomes more sophisticated.

10. Cost-Effective to Start

If you have the skills, you can get started with a free WordPress site; many website hosts such as SiteGround or Nexcess Hosting have one-click WordPress installs. So if you are on a budget, you can install a theme, add a few pages and you are ready to go.

Be careful, though; it is easy to get carried away. It is always better to have a WordPress developer (not just a designer) create your site to ensure it is built on a solid, scalable foundation from the beginning, making your initial investment in a professional WordPress website a wise one.

Summary and How to Choose Your WordPress Website Developer

We hope this guide has provided valuable insight for your decision-making process. When selecting a developer to build your WordPress website, asking the right questions is crucial to ensuring you get a quality result.

1. Are you primarily a developer who can write custom code? Many people who build WordPress websites rely solely on visual builders without coding knowledge. A true developer can create custom solutions rather than being limited by pre-built tools.
2. What is your preferred development approach? Be cautious of developers who rely heavily on page builders like Divi, WP Bakery, or Elementor. Developers who work with Gutenberg, ACF (Advanced Custom Fields), or custom themes typically create faster, more efficient websites with less plugin dependency.
3. What is your comprehensive SEO strategy? A competent developer should have a clear plan for optimizing your website’s search engine performance from the ground up.
4. How do you handle technical SEO implementation? Look for specific answers about site structure, page speed optimization, and semantic markup to ensure they prioritize search engine visibility.

Choosing to build a WordPress website provides exceptional flexibility, control, and growth potential for your business. This platform can begin as a simple site and expand to meet sophisticated requirements as your business evolves. By recognizing these benefits and partnering with a skilled developer, you’re investing in a robust online presence that will effectively support your business objectives for years to come.