Should I have my Intern/Nephew/Receptionist Develop my Website?

my cat websiteThe short answer to that question is maybe. I only say maybe because perhaps your intern, nephew, or receptionist is a qualified web developer with years of experience. If on the other hand they are not, then my answer is a very firm no!

Let me tell you a quick story about an experience that happened to me a few weeks ago: a client of mine decided he needed to upgrade his website; his receptionist volunteered to do it and assured him that they had done it before and it was easy. I can see the appeal of this because of the cost savings and they most likely had a good working relationship.

The problems were these:

  • His employee did not understand my security plugins so disabled them as they caused extra steps.
  • They did not understand SEO and created brand new pages with no titles and descriptions.
  • They downloaded and installed a free theme without researching it.
  • This theme also very much looked like a template theme and had no branding.

So you can imagine what happened. They got hacked, and then of course the client called me.

I understand that WordPress, Wix, and Squarespace have some great marketing and are always telling you that anyone can do it. It is quick and easy and you will save a lot of money. If you want a website to show off photos of your cat to your aunt, that is a great option (or use social media). But if you want a branded website that shows off the benefits of your company it is best to call a website professional (like myself https://www.darkstarmedia.net). We understand SEO, User Experience Design, Social Media, Security, Branding and Marketing and can build you a professional website that can help grow your business. In the long run you save money by not having to clean up a hacked website or building the website twice, never mind the potential to lose business during the hack.